Winning Entry, “Verticals: The Marketing of Higher Education,” Announced at the PRINT 17 Exhibition and Conference
BOSTON – September 11, 2017 – Sappi North America, a leading producer and supplier of diversified paper and packaging products, today announced that it was selected as the 2017 winner of the annual Positively Print award. Co-sponsored by NPES - The Association for Suppliers of Printing, Publishing and Converting Technologies- and Two Sides North America, the annual Positively Print award is given to the individual, company or organization that develops a program or ad campaign which best illustrates the strengths, sustainability and enduring value of print as a marketing medium.
Sappi launched the Verticals series to examine individual vertical markets and the unique challenges, traditions, and idiosyncrasies each faces when communicating with its target audience. This first installment of the Verticals series, “Verticals: The Marketing of Higher Education,” aims to bring colleges and universities across the United States a set of best practices for attracting new students through in-depth research and case studies.
“Verticals: The Marketing of Higher Education” brings industry statistics to life, busts myths on marketing to this demographic, and includes a five-page pullout full of special effects and cross-channel marketing tips. With competition stronger than ever, the publication creatively demonstrates how print, a sustainable choice, effectively cuts through digital clutter, helping colleges and universities create a lasting impression to stand out with students and their families.
“Sappi North America’s engaging and informational publication portrays the impact of print through a real-world example and also integrates facts about its sustainable production,” said NPES President Thayer Long. Long co-announced the award at the close of the OUTLOOK 17 conference, held immediately prior to the opening of PRINT 17 that runs September 10 – 14, 2017 at McCormick Place South, in Chicago, Illinois.
This is the eighth year for the Positively Print award, which recognizes an organization that promotes the power, sustainability, and effectiveness of print. “We want to showcase companies that effectively advocate for print,” said award co-presenter Phil Riebel, President of Two Sides North America. “Sappi North America’s “Verticals: The Marketing of Higher Education” publication is an outstanding example of such advocacy.”
For your own copy of “Verticals: The Marketing of Higher Education,” please contact your Sappi sales representative or request a sample.
Sappi North America, headquartered in Boston, is a market leader in converting wood fiber into superior products that customers demand worldwide. The success of our four diversified businesses – high quality Coated Printing Papers, Specialised Cellulose, Release Papers and Specialty Packaging – is driven by strong customer relationships, best-in-class people and advantaged assets, products and services. Our high quality , including McCoy, Opus, Somerset and Flo, are the key platform for premium magazines, catalogs, books and high-end print advertising. We are a leading manufacturer of used in a wide range of products, including textile fibers and household goods, and one of the world's leading suppliers of with our Ultracast, PolyEX, Classics and Neoterix lines for the automotive, fashion and engineered films industries. Our products, such as LusterPrint and LusterCote, represent an important asset in the food packaging and labeling industries. Customers rely on Sappi for high technical, operational and market expertise; products and services delivered with consistently high quality and reliability; and, state-of-the-art and cost-competitive assets and innovative spirit.
Sappi North America is a subsidiary of Sappi Limited (JSE), a global company headquartered in Johannesburg, South Africa, with more than 12,000 employees and manufacturing operations on three continents in seven countries and customers in over 150 countries around the world. Learn more about Sappi at: